THE business entrepreneur and star of TV’s The Apprentice Sir Alan Sugar will today take up his seat in the House of Lords.
The new Lord Sugar will don ermine in the traditional ceremony a day before Parliament breaks up for its summer recess.
Sir Alan was awarded his peerage by Prime Minister Gordon Brown when he named him as the Government’s enterprise tsar last month. He will advise the PM, but will not become a minister.
Sir Alan stepped down from all of his company directorships at the start of this month, in order to avoid any conflicts of interest in his new role.
The 62-year-old multi-millionaire has also been dropped from advertisements to promote apprenticeships and Premium Bonds because of Cabinet Office guidelines.
His appointment sparked a row over the next series of The Apprentice, which is expected to coincide with the general election in spring next year.
