THE Everyman will feature in a new marketing campaign launched this weekend to attract short-break visitors to Liverpool.
Regional promoter The Mersey Partnership is featuring the Hope Street cultural quarter in advertisements appearing in a range of national newspaper magazine supplements, as well as the London Evening Standard magazine and Conde Nast Traveller.
A poster measuring more than 6m wide will appear at the busiest stations on the London Underground, including Euston, Victoria and Waterloo.
A 12m-wide poster will also greet passengers at Edinburgh’s Haymarket Station during the Scottish capital’s world-famous arts and culture festival next month.
Lorraine Rogers, TMP chief executive, said: “We are building on the powerful momentum generated during and since 2008, and are seeking to turn the current economic conditions to our advantage by raising awareness of Liverpool as a superb short-break destination with a genuinely unique offer and appeal to visitors.
“Our cultural attractions and institutions are renowned and are following up their own success during 2008 with more exciting programmes certain to attract even more visitors.”
The new campaign is the latest destination marketing initiative led by TMP, following an earlier wave of national advertising last spring, promoting Liverpool’s Unesco World Heritage waterfront and museums and galleries.
