Last weekend, fairground bosses claim 50,000 families visited the fair as Southport benefited from the recession phenomenon dubbed the “staycation” – where holidaymakers opt to stay in the UK, rather than take expensive trips abroad.

The Wildcat rollercoaster, which first came to Pleasureland in 1979, now sports a jungle cat theme so it can live up to its name.

Mr Crompton said Pleasureland and its rides were an important element of a seaside town.

He added: “There is a demand for a fairground in Southport and the influx of people visiting since the reopening has proved this – the town was built on tourism.

“What Britain needs is entertainment attractions for the masses – rides and attractions that all ages and classes can enjoy.”

Pleasureland owner Norman Wallis said: “I believe in giving people what they want, and the Wildcat is the perfect rollercoaster because anyone can enjoy it.

“Much of the UK amusement park expertise leaks out into international projects, rather than being utilised in this country, and I intend to bring it home.”