A SOLICITOR is calling on Merseyside’s legal fraternity to embrace online social networking via Twitter.

Jon Bloor, who works in the corporate department of Lees Solicitors, on Wirral, is also willing more lawyers to take up writing blogs.

Law blogging – or “blawging” – has taken off across the world. But, Mr Bloor says, Merseyside’s lawyers seem reluctant to join the online conversation.

Aside from his own Peninsulawyer blog and LDP Legal’s companion website, there are few Merseyside law blogs. Mace & Jones’s website has blog pages and Camps Solicitors upload content on personal injury matters. Mr Bloor has also been experimenting with the micro-blogging service Twitter, which allows users to post short notes – known as tweets – of up to 140 characters . In turn, users also follow other so-called Tweeple to see what they are up to.

In some quarters, the San Francisco-based site has been criticised as pointless and banal.

But, according to Mr Bloor, it has commercial potential for firms looking to promote themselves and link with clients.

He said: “The point is that your Twitter feed – the people whose updates you view – is what you make of it.