“More and more businesses in the UK have realised that, used appropriately, there is great potential to build your brand, strengthen the relationship with your customers and harness the power of a network of relevant contacts.

“The more progressive law firms have also seen the potential in the service and a number of UK firms are now members.

“We have also found that it is a powerful addition to a search engine optimisation strategy and can give you a great audience for articles and legal updates.”

Liverpool Law Society – which also Tweets – is looking into setting up a blogging platform onto which its members will be able to post their thoughts and debate issues online.

But society president Charlie Jones has concerns over how the site should be managed.

Mr Jones told LDP Legal: “It sounds like a good idea, but the difficulty is, who controls it and who monitors it.

“The law is quite a serious subject and some of the things that I’ve seen when I’ve looked at Twitter and blogs – they’re sometimes where pretty awful things are written.”

TO READ Mr Bloor’s blog, go to peninsulawyer.wordpress.com. To follow Liverpool Law Society on Twitter, go to twitter.com/ LpoolLawSociety