Liverpool’s history is threaded through new Hilton hotel

Hilton Liverpool will open two weeks after the 209-room Novotel Liverpool, on Hanover Street, welcomes its first guests on November 2.

But, despite the recession, a study of the UK hotel industry by accountants Deloitte has found that Liverpool is showing more resilience than many other UK cities in maintaining occupancy.

Hotels in the city saw revenue per available room fall 18% to £48 during the first nine months of the year while average room rates fell 6% to £67. Although occupancy levels fell from nearly 80% to 71.8%, they remain above most other regional cities including Manchester, Leeds, Bristol and Birmingham.

Sean Beech, senior partner at Deloitte’s Liverpool office, said: "To achieve over 70% occupancy during one of the most severe economic downturns in history is testament to the quality leisure market in Liverpool and proves that it is one of the most resilient regional cities in the UK.

"Admittedly the decline in average room rates is more significant than in London or indeed Glasgow but It is clear from these figures that people are choosing to stay in Liverpool whether on business or for pleasure and the end result is that our hoteliers continue to stay busy."

l To read Marcus Magee’s blog, visit blogs.liverpooldailypost.co.uk/roomswithaview

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