THE number of businesses run by women is set to double in the next decade, as the recession helps boost an increase in “lipstick entrepreneurs”, a new report predicted today.
Self-employed females will grow to 2m, after reaching a “tipping point” this year, according to a study by Avon and the Federation of Small Businesses (FSB).
The report said that the recession had acted as a catalyst to the growth in female-owned start-up businesses. Avon President Anna Segatti said: “This report confirms a pattern already seen in history – that when the going gets tough, women see opportunities and run with them. Widespread redundancies have led many women to conclude that starting their own business no longer offers significantly less job security.”
