Updated 8:06pm 23 April 2012

Clean means green at new Liverpool city store

CLEAN now means green at the new Johnson’s on Dale Street. The Merseyside-based firm, the UK’s largest cleaning company with 500 branches across the UK, is investing up to £6m to transform 150 branches to eco-friendly “GreenEarth” stores by 2012.

And on Friday, Lord Mayor of Liverpool Cllr Mike StoreyŠCBE, will officially re-launch Johnson Cleaners on Dale Street, as an eco-friendly “GreenEarth” cleaners, following a £35,000 investment in the store.

Johnson Cleaners, with its head office at the King’s Business Park in Prescot, has a long history in the region.

The company was established when the Johnson Brothers first set up a silk dying company on Ranley Street, Liverpool, in 1817.

Over its 192 years, Johnson Cleaners has developed its expertise. It now intends to lead the way in “greener cleaning” in the 21st century with GreenEarth.

It is available for the same price as traditional dry cleaning but has no harmful waste products and is proven to be kinder to clothes, skin and the environment.

GreenEarth uses gentle liquid silicone cleaning solvents which come from naturally occurring sand and is proven to give fabric a softer feel with no tell-tale dry cleaning smell.

The newly-refurbished Johnson Cleaners Dale Street branch will use the latest eco-friendly equipment for the first time.

Branch manager Dawn Doherty says: “It’s fantastic we’ve been chosen to be an official ‘GreenEarth’ store. A lot of hard work has gone into refurbishing the branch and we’ve all received additional training on the benefits of using greener cleaning technology.

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