THE Co-operative Group launched a £200m package of price cuts and promotions today as the fierce pre-Christmas battle for customers intensified.
It is also offering its famous “divi” – or dividend payout – to Somerfield customers for the first time following its £1.6bn acquisition earlier this year to cement its position as the UK’s fifth biggest food retailer.
The Manchester-based group’s salvo comes after major price cutting moves already by the UK’s “big four” supermarkets.
A fierce battle is also under way in toys after Woolworths’ demise.
