A RESCUE plan for Everton Football Club's aborted move to Kirkby will be launched this week – after the personal intervention of Gordon Brown.

High-level talks will focus on reviving the proposal for a 50,000-capacity stadium and a Tesco store, but without the accompanying shops that led to the scheme's rejection.

Under the new plan, the huge additional retail space would instead be built in Kirby town centre proper – one of the centres that a planning inspector ruled would be damaged by the original proposal.

Intriguingly, the rescue plan will be put forward after Mr Brown urged his ministers to find a way out of the wreckage of “Destination Kirby”. The Prime Minister is concerned not only about the impact of the rejection on the region, but also its effect on England's troubled bid to win the 2018 World Cup.

The bid organisers believe Liverpool – with its proud footballing heritage and fanaticism for the sport – simply must have a modern stadium good enough to host some of the matches.

Now Phil Woolas, the “Minister for the North West”, will meet senior officials from Knowsley Council and, later, Tesco chiefs to try to breathe new life into the Kirkby move. Senior government figures believe they enjoy some leverage over Tesco because the food giant's big expansion plans include proposed stores at major sporting venues, including the Old Trafford cricket ground.

Tesco chief executive, Sir Terry Leahy, is also a lifelong Evertonian and known to have been bitterly disappointed by the Kirkby knock-back.