THE effects of advertising on children should be treated as a public health issue, an expert will say today.
Dr Aric Sigman will encourage the Government to give overall responsibility for policy relating to the commercial world and child wellbeing to the Department of Health, saying: “Commercial media affects the health of children and is therefore a public health issue.”
Dr Sigman will tell the Children in the Commercial World conference at Westminster: “It is imperative we cordon off early childhood and provide children with a more commercial-free buffer zone.”
