LIVERPOOL will sport Carlsberg's name on their shirts for the last time against Chelsea at Anfield this weekend - but with a difference.
Standard Chartered bank will be the new Reds' shirt sponsor from next season but the Danish brewers' name will be displayed in Chinese language when the title-chasing Londoners come to town on Sunday.
Carslberg officials came up with the idea as a way of interacting with the club's huge support in Asia and as acknowledgement of Liverpool being the only UK city to be exhibiting at the World Expo in Shanghai later this year (watch below).
Chinese messages will be displayed on the perimeter advertising boardings during the match and a Chinese competition winner will present a trophy to the "Man of the Match" in the Carlsberg Lounge after the final whistle.
Carlsberg Group Sponsorship Director Keld Strudahl said, "We're delighted to have been able to bring about this momentous occasion.
"We believe it's a nice little gesture to our friends and fans of Liverpool FC in China, where we know the Club devoted huge support in working things out and we also worked hard with all parties to mark this special occasion for the World Expo."
