LIVERPOOL FC has finally succeeded in its attempt to trademark the Liver Bird.
The club caused uproar two years ago when it emerged it had applied for the rights to the city’s world-famous symbol. After talks with Liverpool council, the football club agreed to abandon the bid.
But it has now emerged the council and the football club made a deal whereby they both applied for different trademarks of the famous birds.
Council officials said the deal would mean the club was free to crack down on counterfeit football merchandise. But crucially, they said it will mean the council can act as “guardians” of the famous symbol for other businesses and charities which have long used the Liver Birds.
