A BUSINESSMAN has launched a bid to reverse a decision by European authorities to give Liverpool FC a trademark on the Liver Bird.
Alfie Hincks, who runs a maritime training company, has applied to have the Anfield club’s claim on the famous symbol struck out.
The 45-year-old, who lives in Fazakerley, said the symbol belongs to the city and should not be allowed to be “privatised”.
Mr Hincks has amassed more than 100 pages of evidence showing how the famous symbol is in “common use” across the city.
Liverpool have always maintained they wanted the trademark to help clamp down on counterfeit football merchandise.
Earlier this month, the Post revealed how the Anfield club was successful in its bid to get the trademark, when it did a deal with Liverpool council so both could apply for different trademarks.
The club was granted a trademark by the Trade Marks and Designs Registration Office of the European Union (TMDREU).
The council is seeking its own trademark through the UK’s Intellectual Property Office.
