A FACEBOOK poll is being held to decide on a new brand for Liverpool’s “gay village”.

Liverpool City Council and regeneration agency Liverpool Vision wants to give the areas a stronger brand that businesses can use to promote the area and attract businesses.

Now brand communications agency has designed three “brand concepts” for the area and is putting them to the vote.

The final logo will be used on promotional material for the area and by local businesses and community groups as part of the ongoing It’s Liverpool promotional campaign.

John Lowe, managing director of Bolland & Lowe, said: “The Stanley Quarter brand must have a strong visual identity, helping to drive the area’s community and create ownership of the brand.

“This is an ideal opportunity for all people, gay or straight, to get involved and give us their views about each of our designs. I have my favourite, but don’t want to influence the voting. I can’t wait to see which concept is chosen.”

Liverpool Vision’s head of area investment, Jenny Douglas, said: “This is just the start of the exciting changes which will be happening in the Stanley Street Quarter.

“The recent report by Feria Urbanism highlighted the area’s potential to attract tourists and boost the city’s economy.

"We are now working on a number of projects which will deliver improvements and create greater transparency, visibility and improved access to the quarter.”

Paul Amann, Stanley Street Quarter project manager, said: “The Stanley Street Quarter has enormous potential and is the place where we can do something different, let’s choose a design that reflects that goal.”

Last week, the council unveiled new street signs, featuring the rainbow logo, around the Stanley Street Quarter.

TO SEE the branding designs and cast your vote, visit www.facebook.com/stanleystqtr