THIS year will see the launch of the latest bid to make Wirral a key tourist attraction in the North-west.

The Year of Coast and Countryside theme is intended to link events across the borough during 2012, and to mark the Olympics it already has the backing of gold medal-winning cyclist and Wirral resident Chris Boardman.

Among the attractions expected to bring in the visitors, and continue the growth in tourism which Wirral has seen in recent years, is a 35-mile circular walking and cycling trail, which skirts the peninsula’s coastline, also showcasing parts of Wirral’s countryside.

Chris Boardman said: “I was so pleased to be asked to help launch the Wirral Circular Trail as part of the Year of Coast and Countryside.

“My family and I use the Wirral Way regularly, and always marvel at the spectacular scenery on our doorstep and incredible views.

“I am sure the circular trail, developed by Wirral Council, will be just as popular for both visitors and residents alike.

"I am also looking forward to the full programme of walks, talks and other activities, and hope to get involved myself during this very special year.”

The theme is based on research into how Wirral can make the most of its attractions, and follows the 2010 Year of Food.