Peter Elson speaks to LESLEY BEATTIE, of Liverpool Culture on cashing in on our assets

LESLEY BEATTIE’S philosophy about her former work in financial services will astonish and baffle many of the public as we flounder on in the economic crisis.

“I just wanted to help people,” she explained. Would that the rest of the banking sector followed this admirable principle. And there’s more to come.

“I’m not that outstanding with figures. I’d say I’m OK,” she confessed – another honest assessment which others should surely follow.

But we’re not here to talk about her past as an independent financial advisor, but an intriguing new cross-over role as head of commercial and visitor economy for Culture Liverpool, in the city council.

Part of her remit is to look after two of the jewels in the city’s architectural heritage crown, St George’s Hall and the Town Hall. Magnificent though these buildings are, the pressure is also on to make them pay their way as much as possible.

Her other ‘charges’ comprise Liverpool Film Office, Liverpool Cruise Terminal and the city’s Tourist Information Centres.

The daughter of a transport manager and hospital ward clerk, Lesley previously always worked in the private sector.

But when offered this newly-created role by Culture Liverpool director Claire McColgan it was too tempting an offer to resist.

“Being a good financial advisor is all about spotting the place where you can best use a product,” said Lesley.

“The same applies to this job. I’ll be seeking partnerships with the private sector to help us in our aims.

“Liverpool is known for its quirkiness, vibrancy and inventive nature which has to be a great springboard from which to get other partners involved with what we do.

“Liverpool is the fifth most-visited town or city in the UK by overseas tourists. Not that many years ago it was 16th, so it feels we’re going in the right direction.”