Young people are risking their lives by indulging in "binge tanning", a charity warned.
More than a third of under-25s spend more than five hours a day in the sun on holiday, increasing their chances of developing life-threatening skin cancer, it said.
And many are willing to employ a range of tricks, including using baby oil, to speed up their tanning, the poll of 576 people aged 15 to 34 for Cancer Research UK found.