TRADERS have branded a multi-million pound plan to regenerate Kirkby town centre as the “kiss of death” for small businesses.

Proposals for Everton FC’s new stadium, a huge Tesco superstore and other new shops south of Cherryfield Drive have angered many of the town’s existing shopkeepers.

Kirkby Traders Association, which formed a month ago, today claimed half of Kirkby’s shops would fold if the £400m development goes ahead.

The group, which represents around 150 firms, is now trying to make its voice heard about the controversial scheme.

Tom Norman, head of the association, said: “At least half will go out of businesses, and those left will suffer a remarkable drop in turnover.

“If you can get everything at Tesco, customers will not be bothered to cross the road. There is just one petrol station left in Kirkby – that could close.

“If they were given a plot in the town centre, the traders would be happy because people would still come into their stores.”

“Tesco is a huge organisation, but sometimes in a battle between David and Goliath, Goliath does not always win.” (EH?)

The association says assurances had been given to traders at the town’s open market, but other stores feared for their own future.

Last week, Tesco unveiled a £10m proposal to regenerate existing parts of the town centre, including a hotel on the current council offices site, bars and restaurants off Cherryfield Drive, and a leisure development near McDonald’s.

Michael Kissman, Tesco’s corporate affairs manager, said: “At present, very few people shop in Kirkby town centre.

“They get in their cars and leave the area. This will keep people here and boost the local economy.

“Allegations that we are not doing anything for the town centre are simply not true. This is a great opportunity for every business in the town.”