HE MAY have delivered an unequivocal ear-bashing last weekend, but David Moyes is also happy to impart more soothing words for Jermaine Beckford.

The Everton manager was quick to remind Beckford of what is expected when he pulls on a Blue shirt as his work-rate faltered against Wolves last Saturday.

But overall Moyes is pleased with the contribution of the 27-year-old he signed for nothing from Leeds United last summer.

And he admits that he saw something in Beckford during various spying missions before his capture, that reminded him of some of the great goal poachers.

“He has definitely got goals in him,” he says. “That’s why I signed him. Some of the best movement I’ve ever seen in the box was by John Aldridge. I thought he was brilliant, I used to think ‘how the heck does he keep on scoring?’.

Š“Robbie Fowler was another with great movement in the box. He’d take the centre-back one way then the other, then suck the defender in and spin off the other side.

Š“I think Beckford has all of that in the box. In terms of movement in the box, he’s right up there. He is very, very hard to mark.”

Moyes believes that Beckford, who has scored nine goals in total so far this season, has lived up to his hopes - even if he does want the former non-league marks-man to show greater desire.

Š“He has done what I hoped he would have done, which was by the end of the season becoming more regular in the team and understanding more about what it’s all about. I can see him beginning to look that way,” he says.