Crest A is overwhelming winner with 78% of vote
Everton Football Club have unveiled the new official crest chosen from a shortlist of three by a public vote of Blues fans.
The winning badge, Crest A, was the overwhelming winner with 78% (10,343) of Everton supporters choosing that design.
After an exhaustive consultation process, which received the feedback of more than 20,000 fans, an independent design team working for the Blues created a trio of different badges – with Crest A the next official crest for the 2014/15 season.
The crests were unveiled on the club’s official website, and voted through the club website by any supporters with a valid customer number through past ticket purchases or club membership.
Evertonians were asked to come together and help the club establish an instantly recognisable and modern representation of what their club stands for.
Fans opted for Crest A, a design which strongly reflects the club’s heritage and status as an authentic, respected football club.
The rationale behind the design was as follows:
It brings together the key icons of the club’s tradition – the tower, Nil Satis Nisi Optimum and the shield, rendered in the strongly preferred club colours of royal blue and white.
The design is modern and clean but with a strong element of tradition, reflecting the most preferred previous club crests whilst being easier to use across the range of modern media.
The tower design has been modernised in line with the strong feedback from the consultation, the shield shape streamlined and the name Everton included in a strong font with an element of tradition.
The ‘scroll’ has been retained to hold ‘Nil Satis Nisi Optimum’ but has been attached firmly to the shield to prevent it being easily removed when used by partners, and much simplified to achieve impact.
Because the design allows it, both 1878 and the wreaths have been retained.
Overall this is a simpler, neater presentation to meet modern day challenges whilst retaining the strong heritage so important to the club and its supporters.