In the light of this belief that the future for Liverpool FC is as a global sporting brand, then it might be better to invest in that potentially huge market than concentrate on raising millions to build a bigger Anfield.

One further word of caution though on this comforting idea that there is greener grass in pastures new. As far as I can see every Premier League club – for example Blackburn Rovers have been vociferous in the last couple of weeks – likes to talk about its brand growth potential and the opportunities it sees for massive overseas expansion, which is usually code for Asia.

It is a not a slam dunk that the youth of the Far East will all spend their hard-earned cash on Liverpool replica kit and my suspicion is that this is a harder place to make money than it first appears.

Several of our biggest clubs have been active in the Asian market for years and I have yet to see levels of revenue raised by any of them that have turned them into profitable businesses.

These things are always a matter of time but in the case of a club like Liverpool that is proving a long wait.

With appalling financial losses, a shaky team that is in transition under a new manager, and no new owner on the horizon, I hope that the bosses at Anfield can keep their nerve.

That means planning a future based on some hard-headed analysis of the realisable potential of the club and not get too carried away in a number of distracting projects which have a tendency to add lots of cost and precious little revenue.