LFC's Anfield stadium from the air _300
LIVERPOOL FC want to go it alone and negotiate their own overseas television rights in a move that could cause a rift among Premier League clubs.
Talks will soon begin over a new deal for international rights for top-flight English football with the current agreement, which is worth £1.4billion over three years and shared equally between all clubs, due to expire at the end of next season.
And Liverpool managing director Ian Ayre believes clubs should be allowed to negotiate individual agreements, which would favour those such as the Anfield outfit who have a huge fanbase abroad.
The move would mirror the situation in Spanish football, where the television deal is controversially weighted in favour of Real Madrid and Barcelona.
And Ayre believes tapping into the foreign broadcast market could prove a greater “game-changer” for Liverpool than a new stadium.
“Maybe the path will be individual TV rights like they do in Spain,” said Ayre. “There are so many things moving in that particular area.
“What is absolutely certain is that – with the greatest of respect to our colleagues in the Premier League – if you’re a Bolton fan in Bolton, then you subscribe to Sky because you want to watch Bolton, and everyone gets that.
“Likewise, if you’re a Liverpool fan from Liverpool, you subscribe. But if you’re in Kuala Lumpur there isn’t anyone subscribing to Astro or ESPN to watch Bolton, or if they are it’s a very small number.
“The large majority are subscribing because they want to watch Liverpool, Manchester United, Chelsea or Arsenal.
“So is it right that the international rights are shared equally between all the clubs? Some people will say ‘well you’ve got to all be in it to make it happen’.
“But isn’t it really about where the revenue is coming from, which is the broadcaster, and isn’t it really about who people want to watch on that channel? We know it is us. And others.”





