THOSE who can recall Ian Rush’s post-match interviews from his Anfield pomp would hardly have the Welshman down as a future technological innovator.
Yet the former Liverpool striker has lent himself to a remarkable new interactive digital publication that could prove a minor revolution.
The official Ian Rush Digital scrAppbook (see what they did there?!) is an exciting new app from our chums at Sport Media that allows you to unearth just about everything about the Anfield legend.
Created exclusively with Rush himself, the app takes you into the private world of the man who terrorised defences throughout the 1980s and 1990s.
Once you get over the shock of the unique manner in which the scrAppbook is presented, the amount of content in the app is pretty impressive.
Featuring personal video and audio of Rush talking through his favourite belongings, it also allows you the experience of touching the medals to bring the stories behind them to life.
You can even rotate his football boots 360% to look at them up close, and flick through exclusive and unseen images from his photo albums.
How to navigate this wealth of information is pretty much up to yourself, with Rush talking you through his favourite shirts swaps along with a timeline of his Anfield career.
“It's something a bit different,” says Rush of the scrAppbook concept.
“To be the first footballer to have this kind of thing is a great honour, because having seen the finished article it really is something very impressive.”
“It's just a really good way of bringing the old idea of the scrapbook into the digital age.
“I'm not the most technologically-minded person, I have to admit.
“I've been set in my old ways for a long time, but you have to move with the times, and this is a great idea to help people like me do that.
“Working with the guys to create it, it brought back some really happy memories for me.
“My father started a scrapbook when I was about 10 or 11 playing for Deeside Primary School, and there were a lot of great cuttings and memories in there, and they've been reproduced in the digital version.
“When I was going through all the shirts, the boots and the medals, it did bring a smile to my face. Once they got me talking them through them all, I could have been there all day to be honest.”
Digital scrAppbooks effectively take the principle of a traditional scrapbook and turn it in a dynamic, interactive format for the iPad generation.
(Traditionalists need not despair – there’s also a good old companion magazine you can buy).
There are many morsels of information.
For example, did you know David Bowie was one or Rush’s heroes as a child?
(Sadly, it was the significantly less cool Phil Collins when he got a bit older).
Should the app prove a success, it is hoped the concept could be used by more footballers, both past and present, to further interact with supporters.
And judging from this brilliantly creative debut, there’s no reason why there shouldn’t be more scrAppbooks on the horizon pretty soon.
Ian Rush scrAppbook is available now with a free sample on the App Store for iPad, with the full cost being £4.99.