England kicked off their campaign to host the World Cup in 2018 or 2022 with a launch party at Wembley Stadium.
Prime Minister Gordon Brown and England midfielder David Beckham were at the launch, and there was a video message from Prince William.
World Cup bid leaders will be stressing the quality of the stadia, the fans in England and the economic benefits. They will also be at pains to avoid any suggestion that it is England's turn to be hosts.
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