Huge questions to be asked in Waterloo’s progress

Mar 19 2008 by Staff Copytaker, Liverpool Daily Post

WATERLOO are entering a critical phase in their development as they fight hard to break even in National League Two while there is a great deal of interest in how they are going to move forward.

Coach Chris O’Callaghan, has made it clear what he thinks, and happily there are a lot of members willing to get themselves involved in what could become a really major exercise.

First and foremost the issue is now largely about money as, like everything else in the UK today, cash dominates.

Waterloo had to sell their back pitch for housing to enable themselves to keep going, and are currently paying out a good deal more than they are bringing in through the gate.

So where are they going to go? Will they carry on struggling and slowly slip down to the third division or even lower?

Or will they find ways of generating healthy sums of money, move their headquarters to a site which can cope with a whole host of activities, and gradually turn themselves back into one of the country’s great clubs?

Inevitably, it is mostly down to commercial expertise, only partially connected with the development of players. Can they sell Blundellsands and find a centre to set up half a dozen pitches, attract healthy crowds and perhaps even get themselves involved in major fund-raising activities?

And before they start off on that exciting but dangerous road will they make sure they have the right people in command; people who are genuine business builders and not just those who see a game as a way of generating their thirst for the bar.