THE World Cup is the pinnacle of football, representing the very best of the beautiful game.

So who better to analyse such luminaries than James Corden and Danielle Bux?

Yes, it’s that time when television companies take leave of their senses and attempt to make football more accessible to the masses who tune in once every four years in the hope England might actually score a penalty or two.

And, when it comes to gimmicks, ITV once again lead the way. James Corden’s World Cup Live will follow every evening match shown on the channel, a show featuring a “World Cup legend” (their words, not ours), a celebrity guest... and the host presumably laughing a lot at his own jokes.

Corden will also have his very own human World Cup wallchart. We cannot wait.

Still, if that wasn’t enough, the recently hitched Danielle Lineker will give GMTV her “unique” – ie rubbish – guide to the tournament with topics as insightful as the squad’s suits and treatment regimes.

Keen not to be left behind, the BBC intends to introduce a “3D matrix-style device” called Libero that will generate virtual camera images to back up key talking points.

However, it will still not help explain the “pure” co-commentary of chief-stater-of-the-obvious Mark Bright, who will be joined by Mick McCarthy, Martin Keown and our very own Mark Lawrenson.

With Adrian Chiles having defected to help host ITV’s coverage, the BBC have promoted Colin Murray to highlights duty.

The Beeb’s commentary team comprises Guy Mowbray, Jonathan Pearce, Steve Wilson, Simon Brotherton and Steve Bower. Where’s John Motson, we hear you ask? Fear not. Motty will be present every day on the BBC website.

Those worried about the invasion of foreigners in the Premier League will be shaking their head at the line-up of pundits on either channel.

ITV have Patrick Vieria, Marcel Desailly, Edgar Davids, Francois Pienaar – no relation to Steven – and token Englishman Kevin Keegan.

At least the BBC will be led by the usual line-up of Gary Lineker, Alan Shearer and Lee Dixon, with Gordon Strachan providing the laughs, Harry Redknapp the prerequisite Cockney element and Roy Hodgson the speech impediment.

But with Jürgen Klinsmann, Clarence Seedorf and Emmanuel Adebayor throwing in their oar, it won’t be entirely biased.

Over on Radio 5 Live, 250 hours of programming will include expert punditry from Everton manager David Moyes, Graham Taylor, Robbie Savage and Chris Waddle. Danny Mills will also be on air.

Throw in the interweb, the iPlayer, the red button and looking through the round window, it will be almost impossible to avoid the tournament over the next few weeks.

You might want to give Mrs Lineker a miss though, like.