“We chose to get in early to close the door on other clubs in the league,” he said.

“We’ve got guaranteed revenue for signing up, as is common with football, and then guaranteed revenue for the first five years.

“This also provides an interesting and new dimension for Liverpool fans to support their team in a different way and in a different sport.

“The opening race at Donington is a great chance for our UK-based fans to see the car in action and the short and long-term plans to grow the series will reach out to our fanbase globally.”

He refused to put a figure on the deal, but the scale of interest is thought to be massive.

When Brazilian giants CR Flamengo revealed their Superleague Formula car at the Maracana stadium, more than 90,000 fans went mad.

Yesterday’s launch was a quieter affair but Alex Andreu, the Spanish marketeer behind the football-motor racing hybrid, was confident the addition of Liverpool will significantly boost the profile of the new championship.

The Superleague Formula president and chief executive said: “As a global sports brand, Liverpool is one of the biggest names in the world.