Phil Thompson launches Liverpool's 1979/80 kit with model Toni Byrne - Liverpool was the first club to adopt commercial sponsorship
Liverpool's Kenny Dalglish, Jan Molby and Ronnie Whelan congratulate Ian Rush in the FA Cup final in 1986, sporting Crown Paints sponsorship
Everton's Paul Bracewell (r) is tracked by Liverpool's Ray Houghton (l)
Liverpool's Fernando Torres celebrates after scoring, in a shirt decked with Carlsberg livery
Standard Chartered Chairman John Peace and Liverpool's Managing Director Christian Purslow sign the new deal with Rafael Benitez, Fernando Torres and ...